In Conversation: Jacinta Keir of ANDERSEN BEAUTY 💋

In Conversation: Jacinta Keir of ANDERSEN BEAUTY 💋

Hello lovers!

This month’s conversation is a very special introduction to Jacinta Keir, founder of Australia's newest (and most fabulous) beauty and wellness destination, ANDERSEN BEAUTY

Melbourne is Australia’s cultural capital, with one of the highest densities of commercial art galleries in the world complimented by a thriving theatre and music scene that welcomes globally renowned productions and performers. It's also the retail heart of Australia, with ANDERSEN BEAUTY complimenting the 
wonderful area of Prahran with a thoughtfully edited selection of the best Australian and International beauty brands. Indeed, curating the "what is and what will be" is Jacinta's gift. There is a true sense of passion to her hand-selected line of brands and that is why we are thrilled that Jacinta selected Madame Gabriela Beauty to join her fold.


Discover more about her passions and ideas in this month's conversation.





I created my business because: 

Andersen Beauty is about not just offering more, but showcasing better. We search all over the world for beautiful, innovative products and only present the exceptional. Andersen customers don’t have to wonder if something in-store is good - if it wasn’t, it wouldn’t be here. That level of trust is so important, and we never take it for granted. I discovered I wasn’t alone in longing for this new kind of beauty store, with products I couldn’t find anywhere else, so I set about creating it. Andersen Beauty ignites a feeling of wanderlust from a collection of brands from Copenhagen to California, skincare lines at the peak of innovation, products using the finest ingredients housed in the most beautiful packaging, and is a welcoming space that offers knowledge, creativity, positivity, and originality.

 What have you learned about being an entrepreneur is: 

Just start. Celebrate all the small wins along the way, be adaptable, trust your intuition, make time for rest and balance, and always keep the customer and community you serve in mind.

Sustainability and luxury can coexist, because: 

Absolutely! True luxury to me is a Brand that has embedded sustainable practices and values - they stand for something more than just a name. I hope it is the way of the future. 

My perfect day in Australia would begin with: 


My perfect day in Australia would end with

A relaxed dinner and a view over the water.

On everyone's Melbourne bucket list should be: 

Visiting Andersen Beauty, of course! Take an iconic tram, walk the TAN or Brighton Beach foreshore, visit the NGV (there’s always an amazing exhibition on!), grab a coffee & people watch.

If I could wake up tomorrow in any hotel, it would be: 

Hotel d’Angleterre in Copenhagen.

Live/Work/Play: Sydney, Paris, New York or Saint-Tropez?   

Live in Saint Tropez, Work in Paris or NY, Play in Sydney!

Tell us about your favorite memory in SYDNEY AT 8AM:

Waking up on New Year’s Day on a boat on Sydney Harbour is hard to beat!

Tell us about your favorite memory in PARIS AT 7PM:

Rue de Bretagne at 7 PM is always great for an aperitif and people-watching.

Tell us about your favorite memory in NEW YORK AT 1PM:

Walking across the Brooklyn Bridge from Manhattan in search of the best pizza in Brooklyn!

Tell us about your favorite memory in SAINT TROPEZ at 11 AM:

Wandering through the marché beneath the plane trees in the heart of town.

The product in my beauty cabinet that most defines me is: 

The small but ever-changing makeup bag I carry in my handbag day to day. Only the most essential or most loved products make it in - it’s a true curation and mini representation of what we do at Andersen Beauty; editing the best of beauty found throughout the world. You’ll often find new products I’m testing inside or brands I’m hoping to launch at Andersen one day.

The beauty essential you have to pry out of my hands is:

The Australian sun makes SPF a non-negotiable, and there is something romantic about perfume and fragrance, but my love lies with lipstick.

Tell us more about your business and why our fans should drop in!

At and at our Melbourne store you’ll find an amazing edit of products to discover across makeup, skincare, haircare, fragrance, bath, body, and wellness. Everything is tried and tested to ensure we’re eliminating the unnecessary and showcasing the exceptional. We’re very conscious about the ingredients in our products and the ethos and founders behind our brands.

We’re about to launch some really exciting new brands that Australian shoppers haven’t previously had access to, and there’s so much to come in 2022. Drop-in for a Madame Gabriela lipstick, stay for the beauty chat and to discover your next hero product! 



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