" I couldn't find a lipstick that made me fall in love. So I created my own."
THE MADAME GABRIELA STORY
A pioneer in clean high performing lipstick, Gabriela couldn't find 100% clean luxury lip care that exceeded her standards of quality, efficacy, and sustainability.
A 2017 visit to Herboristerie de la Place Clichy in Paris with cofounder Geoffrey would unfold into a two years worldwide search for the right combination of ingredients sourced from the best suppliers in the world. A long way from their native homes in Sydney and Mexico City, this dynamic duo grew up worlds apart but with the same family ethos. Lipstick was like bread and milk – an everyday essential.
By 2019 Gabriela’s promise had become reality. The team’s female chemist had achieved a clean beauty coup d'etat: Manuka honey rich goodness synthesized with a tsunami of clean ingredients. Three essential colors, able to be mixed into hundreds of color combinations, now the envy of large beauty brands for sheer simplicity. And that sleek packaging? Crafted from recycled aluminum.
28 ingredients. 11 countries. 3 essential colors. 1 award-winning formula.
We chose to avoid using plastics, use blue-beauty approved 100% post-consumer recycled inks and packaging. We are certified cruelty-free and we passionately support the community.
Skincare for lips. Flawless non-toxic, striking in color and superior performance. Bursting with antioxidants, amino acids, enzymes and vitamins for healthy, gloriously pillowy lips.
"Every tube is a jewel of innovation, designed to be desirable, loved and recycled. Simple essential colors, well considered ingredients and planet-safe packaging guarantees indulgent, kissable results." - Gabriela
"The formula is like no other. Manuka honey rich and containing a bouquet of nature's goodness. Quite simply, there is an intoxicating beauty in every swipe." - Geoffrey
"This luxurious formula has brought non-toxic lip care to another level, proving that slow beauty can be just as effective and high performing as its traditional counterparts." - Gabriela
"Using safe ingredients is one thing, but moving towards no plastics and zero-waste is the next frontier, and we're packed and ready for the journey." - Geoffrey