" I couldn't find a lipstick that made me fall in love. So I created my own."
- Madame Gabriela, CoFounder
THE MADAME GABRIELA STORY
A pioneer in clean high performing lipstick, Gabriela couldn't find a 100% non toxic luxury lip care that exceeded her standards of quality, efficacy, and sustainability.
A visit to Herboristerie de la Place Clichy in Paris would unfold into a two years worldwide search for the right combination of ingredients sourced from the best suppliers in the world. A long way from their native homes in Sydney and Mexico City, our founders grew up worlds apart but with the same family ethos. Lipstick was like bread and milk – an everyday essential.
Some time after, the team’s female chemist in California had achieved a non-toxic beauty coup d'etat: Mānuka honey rich goodness synthesized with a tsunami of clean ingredients. Four essential colors and one sensational lip conditioner able to be mixed into so many color combinations, now the envy of large beauty brands for sheer simplicity. And that sleek packaging? Crafted from recycled aluminum.
28 ingredients. 11 countries. 5 essential products. 1 award-winning formula.
Planet-Safe, Clean Beauty
PLANET SAFE
We chose to avoid using plastics, use blue-beauty approved 100% post-consumer recycled inks and packaging. We are certified cruelty-free and we passionately support the community.
CLEAN BEAUTY
Skincare for lips. Flawless non-toxic, striking in color and superior performance. Bursting with antioxidants, amino acids, enzymes and vitamins for healthy, gloriously pillowy lips.
A Note from our Founder
Madame Gabriela is celebration of your own personal beauty. For me, lip color is a source of confidence and self-expression. After years of trying to find a safer formulation, I decided to create a new kind of lip care brand—one with safe ingredients, effective formulations, and amazing color pay-off.
Madame Gabriela is a love letter to women who feel unstoppably confident in their own skin.
I'm a mother, business leader, first-generation American and wanderlust juggernaut, I wear many hats and I seal every moment with a kiss. Welcome to my world.