100% Clean Beauty

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Why Clean Beauty in Lipstick Matters?

While the perfect red lip should be shorthand for elegance, sophistication and confidence all at the same time, the perfect lipstick shouldn’t shortchange your health.
safety is paramount

Each ingredient has undergone obsessive testing to ensure its purity not only by adhering strictly to 100% clean substances, but also by shrinking popular ingredients like palm oil, mineral oil, butylene glycol, parabens and petroleum-based chemicals.

We take a step beyond that by avoiding substances that are even slightly controversial, like the preservative phenoxyethanol or penetration-enhancing glycols.

Why is this important? Research has found lead, cadmium, chromium, manganese, titanium and aluminum in a range of lipsticks from various mainstream brands. Research also found that people who wear lipstick apply an average of 24mg per day.

For those who paint their pouts on the daily, that’s about 1.35 pounds over a lifetime (the weighty equivalent of three or four glasses of your favorite Cabernet). That number rises quickly when you take re-applications into account. Some of that lipstick is ingested directly, while certain ingredients also penetrate into the skin.

We don’t stop there. Cadmium and chromium are also worthy of attention because of their alleged carcinogenic effects. There’s also a range of preservatives that are potentially harmful—and aren’t restricted at all—chief among them being parabens and formaldehyde donors. Both classes of preservatives have been connected to disrupting the endocrine system, another reason they are absent from our ingredient list.


We take a worldwide approach with testing. The European Union mandates that cosmetic manufacturers prove that their products are safe through a rigorous registration process. While in the U.S., the responsibility falls with the manufacturers to ensure their products are safe and healthy. At Madame Gabriela we’ve taken  every step to adhere to the strictest of standards, to ensure that when we say “clean” we really are.

100% clean of heavy metals and preservatives

Featuring benefits-driven natural ingredients that drench the lips with moisture, nourishment and protection. 


Produced in New Zealand by bees that pollinate the Manuka bush, Manuka honey is widely regarded as the most beneficial form of honey in the world, which is why it is one of our key ingredients. Selected and then hand delivered from our family of farms to the other side of the world to our lab in California, our certified organic honey has a Unique Manuka Factor (UMF) rating of 15+, meaning the level of anti-bacterial goodness is sky-high. It’s 100% packed full of goodness, including a high concentration of methylglyoxal, which gives it powerful antibiotic and antibacterial properties.

clean kisses