Luxurious. Non-toxic. Age-defying.

A luxurious non-toxic satin finish formula of age-defying ingredients and flawless lasting color delivering dramatically hydrated, nourished lips.

"Best Moisturizing Lipstick" - Forbes

'Pioneering a new era of lip nutrition" - Haute Living

Our Best Sellers

View all

Shop Bundles & Save 10%

Enjoy our power bundles. Deeply moisturizing lip primer and lipstick offer a unique combination of lightweight clean oils and butters making our balm feel luxurious, super-rich and barely there.

Shop Bundles
Clean Lipstick The Jet Set

Join Our Lipstick Subscription & Enjoy 15% Off

Elevate your lipstick game with our exclusive Lipstick Subscription service! Get ready for a world of beauty delivered right to your doorstep, and here's the best part – enjoy a fantastic 15% discount when you subscribe to receive our lipsticks every 3 months.

Shop Now

About the founder

Say Hola To Gabriela

To say that this Mexico City native is having a moment would be putting it far too mildly. Everyone who meets Gabriela agrees there is something special about her and Madame Gabriela Beauty. However, if you ask Gabriela, it is the reverse: lipstick is the magic tonic with a powerful and profound capacity to make us feel good.

"Latin heritage to me is all about a passion — and from your Abuela's birthday to a first date to Sunday mornings in bed, moments of life that are worth remembering never start with a handshake, but always with a kiss. Lipstick is the ingredient of life."

Read More

Journal

1 3

Follow us on Instagram